You’ve heard the classic term, “less is more”. Well it really applies to our line of work. We have found that less is really more and that videos today need to be succinct and to the point to really captivate the audience and keep them engaged. Today’s culture is quite media savvy and many individuals can produce a video piece. But, very few can produce a piece that communicates your specific message in a succinct, emotional, and artistic way. This article, “It’s the Craftsman, Not its Tools” by Marc Stevens is an oldie but a goodie. We think it provides sage and timeless advice.